Folio Copywriting, owned by Hazel Randall, offers a range of proofreading and copywriting services for both print and web content, working for a variety of different clients. Hazel's approach is to research the businesses she works for in detail ensuring all content is concise, accurate and appropriate.
It was important when designing Hazel’s brand that we reflected this precision. The word mark is presented with an elegant spacing, emphasising each letter, supported by a simple icon inspired by editorial symbols. The green was carried over from Hazel’s previous brand to maintain consistency, but the overall look was cleaned up and presented against a clear, white backdrop.