G&S Auto Services

Working with start up companies is exciting, especially when the company comes from such interesting origins as G&S Auto Services.

The business is led by two ex-military brothers, Gary and Shaun Hynd, who between them have over 30 years engineering experience (including working on Apache helicopter flight training devices!) Their military background makes these two a formidable force – highly professional, accurate and honest in their work. Their business has a specific focus on technical diagnostics.

As part of their brand development process we explored ideas around heritage, to reflect their military background and create a brand that exudes trust, as well as the more technical aspect of their business. Their brand uses a very British Saltire blue, coupled with a bold, circular logo mark. The logo is an abstract machine symbol, to suggest mechanical precision.