Crown Point Depot

2023

I led a project to create an entirely new brand identity for Norwich Crown Point Depot. The challenge was to design a unifying brand for the site that is home to colleagues from different organisations. The new brand had to respect the heritage of the location and railway while sitting comfortably alongside the modern Greater Anglia and Stadler brands. Following the original briefing and discussion I began by organizing interviews with colleagues in a range of roles at the site, to understand their unique connections to the location. Many have worked there for decades, throughout numerous franchise changes.

It became clear that the brand should be modern and represent the technical expertise of the engineers at Crown Point, while also carrying a connection to the modern British railway of the past 40 years. The new branding has been very well received and is now in place throughout the Depot. This includes all of the exterior and interior signage, displays and uniforms.